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Shania Twain Returns


Billboard
By Jim Asker
June 20, 2017


'GOOD' START: Shania Twain's new single, "Life's About to Get Good," debuts on Country Airplay at No. 36, with 4.8 million in audience. The song is the first single from Twain's fifth studio LP, Now (Sept. 29), her first album of new material since 2002's Up!, which topped both the Billboard 200 and Top Country Albums.

The self-written "Good" is Twain's first entry on the Country Airplay chart since 2011's No. 36-peaking "Today Is Your Day" (her only prior charted title this decade). It's her 34th total visit, a sum that includes seven No. 1s among 16 top 10s.

Will country radio embrace Twain's new song for the long term? Early reaction appears mixed. "It is pretty exciting to get new music from an iconic act like Shania," Cumulus Media vp country Charlie Cook tells Billboard. "Her fan base is so passionate about her. When she played Nashville's Bridgestone Arena last year, the place was nuts. I would say, with all in mind, life's about to get good for Twain."

Conversely, one major-market PD who prefers to remain anonymous asks, "After all that time off, this is the best that she can do?"

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